%0 Conference Paper %B Proceedings of the 2020 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2020 %D 2020 %T Key Advantages and Risks of Implementing Artificial Intelligence in the Activities of Professional Communicators %A Azarova, Liudmila %A Kudryavtseva, Maria %A Sharakhina, Larisa %K AI technologies risks %K artificial intelligence %K digital technologies %K professional communicators %X Nowadays we observe a wide penetration of digital technologies into communication experts practice. Literature review demonstrates a great interest of both technical and humanitarian scholars to this subject. The research results, obtained by opinion survey (young adults of 19-24 years old), illustrate possible pragmatic and ethical effects of AI applications as well as their advantages and risks. %B Proceedings of the 2020 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2020 %P 82–86 %@ 9781728164410 %G eng %R 10.1109/ComSDS49898.2020.9101238