@article {2017,
	title = {Datification, organizational strategy, and is research: What{\textquoteright}s the score? },
	journal = {The Journal of Strategic Information Systems},
	volume = {26},
	year = {2017},
	month = {Jan-09-2017},
	pages = {233 - 241},
	issn = {09638687},
	doi = {10.1016/j.jsis.2017.08.003},
	author = {Markus, M. Lynne}
}
