@article {2015,
	title = {An executive{\textquoteright}s guide to machine learning},
	journal = {McKinsey Quarterly},
	year = {2015},
	type = {Technology, Media \& Telecommunications},
	url = {https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/an-executives-guide-to-machine-learning},
	author = {Dorian Pyle and Cristina San Jose}
}
