@article {2015,
	title = {Artificial intelligence for the real world: Don{\textquoteright}t start with moon shots},
	year = {2015},
	keywords = {consulting reports},
	url = {https://hbr.org/2018/01/artificial-intelligence-for-the-real-world},
	author = {Thomas H. Davenport and Rajeev Ronanki}
}
