@conference {Azarova2020, title = {Key Advantages and Risks of Implementing Artificial Intelligence in the Activities of Professional Communicators}, booktitle = {Proceedings of the 2020 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2020}, year = {2020}, pages = {82{\textendash}86}, abstract = {Nowadays we observe a wide penetration of digital technologies into communication experts practice. Literature review demonstrates a great interest of both technical and humanitarian scholars to this subject. The research results, obtained by opinion survey (young adults of 19-24 years old), illustrate possible pragmatic and ethical effects of AI applications as well as their advantages and risks.}, keywords = {AI technologies risks, artificial intelligence, digital technologies, professional communicators}, isbn = {9781728164410}, doi = {10.1109/ComSDS49898.2020.9101238}, author = {Azarova, Liudmila and Kudryavtseva, Maria and Sharakhina, Larisa} }