@article {2017, title = {Datification, organizational strategy, and is research: What{\textquoteright}s the score? }, journal = {The Journal of Strategic Information Systems}, volume = {26}, year = {2017}, month = {Jan-09-2017}, pages = {233 - 241}, issn = {09638687}, doi = {10.1016/j.jsis.2017.08.003}, author = {Markus, M. Lynne} }