@article{7397,
  author = {Dorian Pyle and Cristina San Jose},
  title = {An executive’s guide to machine learning},
  year = {2015},
  journal = {McKinsey Quarterly},
  url = {https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/an-executives-guide-to-machine-learning},
  language = {eng},
}